BLACK TAXI: ITS MORE FUN IN THE PHILIPPINES

Davao City’s unique Black Taxi fleet have began sporting tourism pictures showing the different attractions of the region. 

DAVAO CITY

(Kadayawan) "Child's Play. more fun in the Philippines"

(Philippine Eagle) "Big Bird. More fun in the Philippines"

(Durian) "Heaven Scent. More fun in the Philippines"

(Waling-Waling) "Flower Power. More fun in the Philippines"

(White Water Rafting) "Rocking the Boat. More fun in the Philippines"

DAVAO DEL SUR

(Mt. Apo & Bagobo Datu) "King & I. More fun in the Philippines"

(Mt. Apo Boulders) "Rocky Road. More fun in the Philippines"

(Camp Sabros) "Up Dating. More fun in the Philippines"

(Mt. Apo Summit) "Daydreaming. More fun in the Philippines"

DAVAO DEL NORTE

(Fruit Bats) "Dark Knights. More fun in the Philippines"

(Musikahan Festival in Tagum) "Blowout. More fun in the Philippines"

(Okbot Cave) "Underpass. More fun in the Philippines"

(Pearl Farm at the Malipano Island) "Tribal Village. More fun in the Philippines"

(Samal Island Under Water) "Secret Garden. More fun in the Philippines"

DAVAO ORIENTAL

(Aliwagwag Falls) "Stairways to Heaven. More fun in the Philippines"

(Dahican Beach) "HipHop Dancing. More fun in the Philippines"

(Dahican Beach) Whirlpool. More fun in the Philippines"

(Dolphins at the Bay) "100-meter dash. More fun in the Philippines"

(Pacific Coast) "Feeling Blue. More fun in the Philippines"

COMPOSTELA VALLEY

(Bibingka) "Hotcakes. More fun in the Philippines"

(Lake Leonards) "Mirror. More fun in the Philippines"

(Mahayahay Cave) "Down Under. More fun in the Philippines"

(Pandadagsaan) "Cotton Fields. More fun in the Philippines"

(Rafflesia) "Giant. More fun in the Philippines"

The picture stickers pasted in the front doors of the taxi sedans is patterned after London Black Taxis, which sported "It's More Fun in The Philippines" logos. Among the photos are the Philippine Eagle, Mt. Apo, durian, spelunking, Aliwagwag Falls, Kadayawan Festival, Monfort cave bats, Digos bibingka makers, among many other regional tourism spots and icons. 

The Black Taxi line, the newest addition under the Mabuhay Taxi Company started by Pierre Ryan Tan and his sister 19 years ago, is reputably one of the country’s most sophisticated taxi units. It boasts of point-of-sales remote terminals that allows debit and ATM card cashless transactions, and are equipped with global positioning system terminals for tracking and efficient dispatch. 

Photo credit to Mr. Art Boncato - Department of Tourism (DOT XI) Regional Director